Page 59 - ЖУРНАЛ Pulp & Paper Industru №1-13-2024

INTERVIEW

ИМПОРТОЗАМЕЩАЕМ 75 ЛЕТ!

ИНТЕРВЬЮ С ОЛЕГОМ ПОДОБРЯНСКИМ,

ЗАМЕСТИТЕЛЕМ ГЕНЕРАЛЬНОГО ДИРЕКТОРА ООО «УК «КРАТА»,
О ДОСТИЖЕНИЯХ КОМПАНИИ И НЕОБХОДИМОСТИ ГЛОБАЛЬНОГО

ВИДЕНИЯ НАПРАВЛЕНИЙ РАЗВИТИЯ ОТЕЧЕСТВЕННОГО РЫНКА

IMPORT SUBSTITUTION FOR 75 YEARS!

AN INTERVIEW WITH OLEG PODOBRYANSKY,
DEPUTY GENERAL DIRECTOR OF LLC “MC KRATA”,
ON THE COMPANY’S ACHIEVEMENTS AND THE NEED
FOR A GLOBAL VISION OF DOMESTIC MARKET
DEVELOPMENT

KRATA Management Company Ltd (hereinafter according to the
trade mark) Pigment has been responding to the challenges of the
times for as long as 75 years, which is how old the company will
be in 2024. Under global sanctions and limited access to imported
technologies, Russian companies have faced the urgent need to 59
find alternatives and solutions to maintain production processes.
One company that not only met these challenges, but also helped
its clients swiftly adapt was Pigment.
Today, Pigment is a leader in fine organic chemistry and
one of the key players in the chemical market for the pulp Олег Подобрянский,
заместитель генерального директора ООО «УК «Крата»
and paper industry (PPI), ensuring strong market positions
even under economic sanctions. The company has not only
омпания «Пигмент» отвечает
maintained its production levels, but also continued to grow
на вызовы времени уже целых
by foreseeing inevitable market shifts well in advance.
К75 лет — именно столько испол-
Long before the sanctions were imposed, Pigment began
нилось компании в 2024 году. В услови-
developing and introducing domestic alternatives to
ях глобальных санкций и ограничения
key chemicals, such as water-resistant resins, acrylic
доступа к импортным технологиям
dispersions, and dyes for the PPI.
российские компании столкнулись
This proactive approach allowed Pigment to fill the niche available
с необходимостью быстрого поиска
after departure of foreign suppliers and strengthen its presence
альтернатив и решений для поддер-
in the domestic market. Currently, Pigment is the only producer
жания производственных процессов.
of several specialized chemical products in Russia and the CIS,
Одной из тех, кто не просто был готов
including organic pigments, dyes, and optical brighteners.
к этим вызовам, но и помог в скорейшей
This has enabled the company to not only replace Western analogs,
адаптации своим клиентам, стала ком-
but also offer products that meet high-quality standards. With
пания «Пигмент». В настоящий момент
its production capacity constantly expanding, Pigment remains
«Пигмент» — лидер в производстве
competitive in a rapidly changing market environment.
тонкоорганической химии и один из

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